Only a Few Days Left to Win a PAPERBACK Copy of Clotho’s Loom on Goodreads!

By Shawn StJean

Over 300 folks have already put this 540-page tome on their “To Read” Shelves!

The giveaway link is in the left hand column of the blog, toward the bottom, or here: http://www.goodreads.com/giveaway/show/44808-clotho-s-loom-a-novel-of-literary-romance-and-realism, or search for “Clotho’s Loom” on Goodreads!

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The Double Edge: “Giveaways” As A Bleeding Book Marketing Strategy

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By Shawn StJean

My thinking is evolving on this topic.  Just six months ago, I declared to a fellow author: “I don’t think you can give away too many books.”  We both ran highly successful KDP Select events, and got our work out there to thousands of potential readers—but, today, I’d like to shift emphasis from thousands to potential.

Today, I say: FREE is not necessarily a good thing.  Like many self-published authors, I launched my novel under the Amazon.com Kindle Direct Publishing Select program–which allows one to host five giveaway days in a three-month period–under the assumption that immediate wide distribution was a worthy tradeoff for the lack of short-term profit.  And like many others, I can confirm that giving away XXXX copies will result in a residual spike of one or two days of actual sales, after the price returns to normal (a modest $2.99, at the time.)  Another desirable (short-term) side-effect of these giveaways is that the members of groups like Goodreads and LibraryThing will now have your work in their possession, and have their fingers poised to write reviews.  More on that in a bit.

Some believe that there is no bad publicity.  Lately, I wonder.

Over time, I’ve become convinced that, even if giving books away is one viable means of launching, and gaining a toehold in the marketplace, it is not the proper way to ensure a permanent market share for one’s self-published work.  For years, I’ve known that FREE was the fundamental flaw of Craigslist: most of the abuses (the scams, the spam, the phishing, the no-shows, the tire-kickers) could be done away with by a simple $10 yearly fee, or a $1 per-transaction fee.

Why? It’s human nature: people don’t properly value anything they don’t have to work for.  Think of the last music CD you actually paid for (this would be between $5 and $20 US, probably.)  Of course you’ve replayed the hits over and over again, but eventually you delve beneath the surface, and those tunes that don’t immediately capture airplay have a chance to work their less-quantifiable magic upon you.  You’re a fan.  Now, if you hadn’t paid good money for them, chances are these songs would be lost to obscurity—the b-sides don’t have to pay you back, because you’ve invested nothing in them.

Everyone in publishing understands how vital reviews are.  My book has received, on Amazon, reviews at every level: even though several five-star entries were removed in the infamous sweep, several remain, but I also have four, three, two, and yes, several one-star reviews.

Now, consider for a moment how a reviewer would decide to award a book one star–because even the worst B-movies usually get two.  A book would have to be either plain awful on every level, or very frustrating.  Just trust me, Clotho’s Loom is not for everyone, but by no conceivable standard is it plain awful.   Among my dismissive, one-star reviews, I see two definite trends: 1) the writers are baffled by my writing–either because they couldn’t or wouldn’t read carefully, or beyond the second chapter, or at all–and 2) they got the book for free.

These guys couldn’t be bothered to take a 540-page novel seriously.  They were not my target audience, and I have no one to blame but myself,  putting my best stuff into the hands of someone whose interest lay definitely in “free,” but not so much in “book.”   At least, not my sort of book.  Free is too indiscriminate.  It’s like a sawn-off shotgun.

Easy come, easy go.  Every writer knows that some cliches stick around because they’re true.

We’re living in the age of “free.”  Young people who can’t get jobs do internships, offering free labor in the marketplace.  Rock bands are giving away mp3s of their best material, solely for the exposure.  You can see new movies and TV shows just by typing a few characters into YouTube.  Bulky televisions and microwaves and exercise equipment and computers–much of it perfectly functional–can be had for the taking on suburban curbsides.  And, perhaps most importantly of all, the internet offers trillions of bytes of content, generated by the mainstream media, private bloggers, commercial sites, everybody, for merely the cost of your time, the only limitation being how you choose among it all.  And chances are, if you have a coffee in one hand right now, you’re reading this on free wi-fi.

Now take a look at what the world calls the “successful” people.  The executives, the professionals, the politicians, the lawyers, bankers, even famous authors.  How much are they giving away, really—in proportion to what they’re taking in?  Because they know how the capitalist system works: you trade what you have for other stuff, and you do it at an advantageous rate, not a disadvantageous one.  Certainly not for nothing.

I’m not discouraging the act of promoting a charity, posting flyers for someone’s gig, or volunteering for a bake sale.  We all need to help out someone, somewhere, sometime.  We need to pay forward the help we’ve received, ourselves.  I’m talking about devaluing your own creative talent, time, and more hours of hard work than you could keep track of.  It’s just not smart.  It’s not good business.
Some clown (prince of crime) once said, “If you’re good at something, never do it for free.”  He may have been crazy, but he was no dummy.

Yes, give away your sample chapter.  Write your guest posts, and return the favor by hosting some.  Tweet your friend’s successes.  Promote someone who will never return the favor directly.  That’s all good karma, and more importantly, it’ll keep literacy alive in our culture.  But don’t give too many books away—give fewer, and to the right people.  Find them on Goodreads, LibraryThing, the coffee shop down the street, on a forum or social network, in your extended family, and among the Moms of your kid’s sports team.  They’ll spread the good word.  At worst, they’ll keep quiet.

Clotho’s Loom Paperback Giveaway Ends Tomorrow on GoodReads!

On New Year’s Eve, the months’-long giveaway for five review copies of Clotho’s Loom by Shawn StJean will end–and remember, these are mass market paperback copies retailing for $20.00 each on Amazon.com, not e-books or ARCs!  You’re not going to see many opportunities like this. Over 500 folks have already entered! So head on over to GoodReads.com (links in the left column on the blog, or simply go to the website and browse “giveaways”) and enter to win!  Copies will be mailed out in the third week of January.Image

LibraryThing Giveaway of Clotho’s Loom E-Book

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In the spirit of the season, I’d like to offer those short on funds–and especially those new to this site (WELCOME!) a chance to obtain this novel for FREE.

Whether or not you’ve entered the GoodReads print-book giveaway for Clotho’s Loom by Shawn StJean (look to the left column if you haven’t,) you can get a chance for a FREE copy of the e-book over at LibraryThing until Christmas Eve or so!  LibraryThing is a member-site similar to GoodReads, which provides a valuable meeting place for authors and readers.

http://www.librarything.com/er/list?program=giveaway (peruse the whole list while you’re there).

As I always like to say, what’s better than FREE?

Really Deep Beneath the Weave (my running baldness joke)–New Interview: Laurie vs. Shawn

http://lauries-interviews.blogspot.com/2012/11/clothos-loom-by-shawn-stjean-interview.html

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Very impressive promotion on Shawn StJean’s novel today, including a GIVEAWAY you may want to enter. She’s got an interview, excerpt, full bio, the works. . .
Someday someone will “like” that baldness joke. . .

Cowboys and Indies: Amazon and Monopoly in the Free Market

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poster for High Plains Drifter

The last few years have been a revolutionary ones for book publishing—five centuries shackled to the mechanical printing press are over. Yet, with all that free-for-all, a new sheriff was bound to come to town, to corral the anarchy. One of the largest distributors and retailers of both physical and e-volumes has aided, but not unequivocally endeared itself, in 2012, to the largest, most sensitive group of content providers: self-publishers, and “Indie” authors.

It’s no more a secret that Amazon.com would like to be the default sales engine for books, than that Google wants to be the default search engine for the internet, Microsoft Windows wants to be the default OS for PCs, and Intel the default hardware manufacturer. It’s all too easy to forget that ITunes (and Barnes & Noble, and Smashwords, and your local library, and many littler guys,) Bing, Linux, and AMD make great products/provide great services, too. Why so easy? Well, we as consumers are so busy, we’d just like a nice comfortable place we can be sure of, in many aspects of our lives. Everybody loves having a go-to restaurant, or saloon: “Ahh, that’s one load off my mind.”

For the record, and from this consumer/content-creator’s perspective, at this point I think Amazon has it about 75% right. Remember when they were just books and movies? But, in their apparent quest to be and sell all things to all people (just look at the logo, with its arrow from “A” to “Z”,) they must necessarily do a lot of experimenting. Some of those attempts, as in any general store, fail to produce the expected or hoped-for results.

So, first take a paragraph to give them their due: they have certainly provided a valuable opportunity for authors (not all of them first-timers, and some extremely talented) to bypass the stranglehold of the traditional, brick-and-mortar publishing establishment–whose time had certainly come. Amazon’s KDP Select Program, which currently balances a modest exclusivity agreement with attractive royalty terms and good exposure schemes, deserves particular praise.

Now, the not-so-good: I was lately asked, in an interview, if I’m afraid that Amazon will try to gain a monopoly on ebooks. My response was that, in order keep relative parity with a self-regulating market, they will have to play fair with creators and consumers. I still believe that, today—but apparently, some of us may have to put it to the test, ourselves.

I have heard a few, varied, and repeated charges against the giant bookseller, ranging from shorted royalty payouts (a serious problem, if true,) to frustration with the arcane ranking system that no one seems to be able to adequately explain (but which is clearly sales-driven to a large extent. Unless one is a best-selling author, I don’t consider unknown variables in ranking to be too bothersome. My own rises and falls several hundred thousand places, every week.) The current experiment I’d like to focus on is the “review-policing” that has recently caused an uproar on message boards and blogs.

I don’t have to cite the experiences of others (just “Google” it—sorry, Blekko, I jest). I personally had two 5-star reviews taken down. For a first-novel that was published only two months ago, this is fairly devastating—those reviews are hard to get. And for all the wide and sundry types of promoting we self-publishers do, reviews are really our lifesblood. I received a belated, boilerplate e-mail from Amazon informing me that “during a quality review of the Kindle catalog, we determined that one (or more) of the reviews associated with your book does not meet the Amazon General Review Creation Guidelines.” Upon consulting these guidelines, and in considering the seven reviews I had up at the time, I could glean no clue as to which guidelines had been violated. In even the most broad interpretation, I can at least say that the reviews, as a group, were not targeted consistently. My attempts to complain, and requests for restoration of the seemingly random victims, have gone ignored. I was even able to track down one of the reviewers (who had been provided with an ARC, but who also had officially purchased a copy, as had the second reviewer whose text had disappeared,) and convince her to re-post with best-guess modifications. This was summarily removed within several minutes, obviously by a ‘bot. Is this person then banned from reviewing my book?

Furthermore, I had a reader (whom I have never met, but is a friend of a friend) denied a posting because, even though he has an Amazon account, he had not purchased the book from them. Does this mean that the thousands of people who downloaded it for free will be denied, as well?

If this doesn’t seem like a big deal to some (“oh, just wait for more good reviews,”) that attitude would be misconceived. I worked very hard at producing a nontraditional, non-formulaic novel that some will love and some will hate. That’s fine: I wanted no compromises, and Clotho’s Loom is certainly not for everybody. But the wrecking of my average (I had four 5-star reviews, one 3-star, and two 1-stars) is not just a blow to my fragile, writer’s ego—in fact, to me the positive-biased spread helps confirm the book’s legitimacy to my target audience of potential readers. But going to a much more dismal review distribution has effectively put, in the short-term at least, a stake-to-the-heart of sales. Let’s face it: it’s quicker and easier to scan a few two-sentence condemnations, and assume you’ve run across a hack who couldn’t find a “real” publisher, than to actually read the generous sample provided. And that smarts.

Assuming this all gets straightened out, not just for me, but for all the authors out there (a BIG assumption,) it troubles me because it may be symptomatic of the slide toward monopoly. I was already bothered by the fact that links to external blogs are disallowed on product pages—this seems needlessly restrictive, as blogs are many writers’ primary promotional channel. ITunes has alienated a lot of potential repeat customers with its (some say) fascistic Digital Rights Management protection. I personally paid nearly $40 for books I cannot read, because I don’t own an IDevice. It strikes me that the review-policing we’re seeing, across town, is really the same kind of problem: designed in intent to protect consumers and creators, what happens in practice is that Amazon/ITunes actually dictates what gets read, and how, and to some extent by whom. Too much control, which can be called a form of greed. Remember, I started out by calling them a distributor and a retailer. Publishers and authors own the texts and rights. And just as we had to bow to the conditions of the people who “managed” the printing presses for 500 years, or to the railroad barons, so too now we’re in the position of negotiating our rights with the new technology-holders.

The difference is, there are now a lot more choices for us.

When we sing America’s praises (which many equate with capitalism and the free market, as much as basic human rights,) one of the things we’re endorsing is the value of competition. I certainly was, until recently at least, willing to put all my horses in the Amazon stable: I’m currently producing an Audiobook edition (to be sold on Amazon-owned Audible.com) and a mass market paperback for Createspace (also a creature of Amazon.) I’m continuing research on the alternatives, and there are some very viable ones out there. I’m particularly interested in watching the extreme potential of the audiobook marketplace over the next several years, as no single contender has yet risen to dominate it (entrepreneurs, take note.) There is no better way of sending a message to a corporate entity whose practices one deplores, than to not only withhold one’s money, but to redistribute it to a competitor.

So how badly does the sheriff want my vote, for re-election? Or will it be shoot first, answer questions later?

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Clint Eastwood and Chief Dan George in The Outlaw Josey Wales

Casting Call–Miscellaneous Characters–the Old Man and the Young

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Martin Sheen as Nexus Wyrd’s blue-collar father, Lambert

Before I reveal my pick for the major male character of William Wyrd for my hypothetical film production of Clotho’s Loom, there remain a few minor characters that fill important supporting roles.  First is Nexus’ father, Lambert.  An uneducated but nevertheless sharp, liberal influence on the heroine, Lambert undergoes minor adventures of his own in the course of the novel, and provides it with a pure, moral voice.  Famous from his breakout role as Captain Willard in Apocalypse Now, later as the president in The West Wing, Martin Sheen has shown such a flexibility throughout his career, and lately seems to be featured as a father so often (even onscreen to real-life sons Charlie Sheen and Emilio Estevez,) that I think we should get in on the privilege.

I know little of Days of Our Lives‘ Dylan Patton, and even though he’s now about twenty years old, he just looks like James, Nexus’ adolescent neighbor, and helper, to me.  His line, “Because I hate the bastards,” is one of my favorite in the novel.

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Dylan Patton as James