Thoughts Inspired on a Super-Bowl Sunday
Alternatively, the word would be Loyalty.
Am I wrong in declaring that about every independent author or small/self-publisher out there secretly longs to become a breakout success? Not so secret. Of course, we’re not all money-grubbing, would-be capitalist dragons dreaming upon treasure hoards. Most of us are humanists, in one way or another. But if we were to enjoy commercial fame, sell a lot of books, do the talk-show circuits, get reviewed and lauded in The New York Times, nominated for prestigious awards, and the rest, well. . .rewards vary. A lot of us would simply like the financial freedom to write, full-time, without the drudgery of either having to support ourselves with a ten-hour-a-day-job, or having to network and promote for the better part of the writing-day. Others could sure use the dough, to buy better houses, computers, and cars, or to get out of debt for ones already bought.
Whatever the motivation, the plain fact is that. . .most of us are not going there. Most of us will live our lives continuing to work, write, revise, format, publish, network, and (hopefully) supplement our incomes as a modest, partial reward for daring to share ideas with other human beings, making our voices articulate among a 21st-century sea of overwhelming images, and dreaming well into adulthood, after others have stopped.
Agree with me? I know, it’s a bittersweet vision. Read on.
Given this dose of reality, what sense does it make, then, to continue to act like one of the mindless drones who actually subscribe to the slogan of the NYS Lottery: “Hey, it could happen“? Groan. This type of rubbish, preying on the hopes of normally sane people, has probably killed more human potential in our culture than War.
If you’ve made the decision to publish independently of the traditional commerical establishment (no matter what it is calling itself at the moment–you work, they take the profit, bottom line,) then Congratulations! You’ve done a brave thing. Don’t betray your own courage by then proceeding, out of ignorance, cowardice, or greed, to act as if you were still a slave.
Here’s what I mean: You won’t make it five steps, alone. You’re going to need pals. A lot of ‘em (though not as many as you might think. One good one is worth a hundred others.) You’re going to be saying, “Buy my book” quite often, naturally, but at some point you’re going to have to give some away, and you’re going to have to buy others. And if you want to get reviews, you need to write reviews for others. If you want a manuscript critiqued, a blog post shared and tweeted, an endorsement, an introduction, an interview, a guest post, and so on–you’ll be repaying, in kind. Not that every single event needs to be quid pro quo with every person, but you’ll at least be paying it forward to someone who needs it, the way you once did, before you moved on.
This is the beginning of a crusade well beyond whatever Facebook definition of “friend” your fifteen-year-old has. Because you’re going to discover, as you go, that there are real, flesh-and-blood people behind those avatars. This is a good thing–and exactly the reason you retreated from the monolithic, exclusionary moat-and-wall that surrounds the castle of commercial publishing. You wanted to touch other people. Well, they’re here on the ground, bleeding shoulder-to-shoulder with you, not up there on the ramparts. And as you do rub elbows with your brothers and sisters-in-arms, you’re going to see that some of them are worth, as Shakespeare said, “grappling to thy heart with hoops of steel.” And others, not.
Let me offer one concrete example, among a legion. I always hear about folks buying up domain names (this is like buying insurance on a blackjack bet,) in case you get famous. Well, you wouldn’t want someone cashing in on your name, right?–and the first thing you’re gonna do, when you hit big time, is ditch that free WordPress host/domain, right? Amplified groan. I don’t expect everyone to agree, here, but consider what you’re doing. Abandoning friends at the first sign of non-trouble. I personally have been running a blog at WordPress for eight months, and they’ve never asked me for a dime. Never littered my site with ads, never annoyed my visitors with pop-ups. ‘Cuz that’s what commercial entities do. You know, there are things I wish WordPress would do better, and I suppose if I do enjoy a lot of traffic one day, I’ll pay them the mite they want for upgrades. Hell, at this point I would pay without the upgrades, if they said they needed it to stay afloat–because, even though we don’t share text messages and swap cute animal pictures, I know there are still friends of mine, over at WordPress. They’ve treated me well, and I’m gonna treat them well. You can go all cynical and say, “Well, StJean, you dummy, they don’t care about you. They make money off you whether you know it or not.” If they do, I say, good. They’d better. But even in business, there is such a thing as loyalty. This is not The Godfather, in which “business” is a euphemism directly preceding back-stabbing (or garroting).
Now, if I’m not going to turn on an entity like WordPress, which doesn’t even have a human face, I’m damned sure not going to use and discard real people who’ve aided me, or at least wished me well. (I can hear everyone out there saying “Neither would I!” But you may not have thought it fully through.)
I’m taking about competition vs. cooperation. When you compete with someone, you’re by definition trying to take their share for yourself. No way around it, be it a title, a trophy, a dollar, or a slice of pizza. And you might say, “we’re all competing,” but that’s not really true. Only in the sense that every member of an army or sports team competes–some get medals, records, or payment for personal achievement, true, others remain obscure. But still, a win for one is a win for the team. When you cooperate, everyone cedes a bit of his personal share for the greater success of the whole–and this can be far greater than the sum of its parts.
Amazon knows this (not to target them gratuitously, but they are a pertinent example.) They know that every author they sign into KDP Select, no matter how big a hack and how few books they sell, is one more author cooperating with them, by legally agreeing not to compete against them. However, when that same author goes Kobo, ITunes, Smashwords, Google Play, Barnes and Noble, or some smaller outfit, maybe even just sells on Ebay and from a blog, then that’s one tiny step toward breaking the monopoly. AND, when these little guys start teaming up, then you have a whole league (which is the way both capitalism and democracy are supposed to work,) of teams, with more-or-less equal viability in the forum/marketplace. Competition continues, but it’s healthy, because everyone has a real chance.
Somewhere there, I shifted metaphors, away from the medieval and violent. The cost of competition should not be measured in broken and severed limbs. So, Sports. A lot of intellectuals look down on sports fans–not without reason, at times–but even the drunken, body-painted clown standing up and obstructing your view knows one thing, for sure–he’s chosen his team, and he’s loyal to it through thick and thin, whether they win it all, or go winless that season. ‘Cuz there’s another inning, another quarter, half, game, series, and season coming. That’s why they play the games–you really never do know what the future holds–and the victories are much sweeter for the adversity that came before, and for the folks you’ve shared it with.
You and your girlfriend may both write Suspense-Thrillers or Romance novels, may both have gotten your M.A.s in the same grad program, have been up for the same scholarships, and are now eyeing the same prizes as surely as that Amazon ranking taunts you both. But you’ve both been called up to the Show, now. The big leagues. Believe me, put your back to hers, and find others with the same colors. Pros know, they’re going to be coming at you from all sides.
Assemble your team. Make flags, design logos, sew uniforms if you have to–but much more, research and recruit the players (the best ones are not always the snazziest, loudest-talking, biggest chest-bumping, highest high-fiving either,) hire the coaches (the best ones don’t always already have high-profile jobs,) build the stadium (not always the newest, biggest, or best-located,) and run the game. And don’t be a fair-weather fan–they need you when it’s raining and snowing, more than ever. And you definitely need them.